Culture and Community
Excellence requires commitment, respect for self and others and a willingness to raise the bar every time.

Community, Commitment, Culture
a space to become your best self
Our community is abundant, inspirational and authentically connected. Our practice is rigorous, break-through-oriented – and fun! Our classes are intensely challenging – yet safe. We believe in everyone working together to be the best we can possibly be – as individuals and collectively.
A Martial Arts School with Excellence as Its Primary Tenet
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We promote and operate with the highest levels of professionalism, quality and excellence. The five tenets of Traditional Tae Kwon Do (courtesy, integrity, perseverance, self-control and indomitable spirit) serve as directives for how we practice martial arts with one another, treat our students and their families, operate our business and live our lives outside of the dojang.

World’s Greatest TV Episode
Asheville Sun Soo was selected to appear on World’s Greatest TV, which features the world’s greatest companies, places and things. Here is the episode that aired.
See more from World’s Greatest TV
World's Greatest
We Believe: Everyone is Capable of Being Great!
We believe that human beings are like water – taking the shape of the environment in which they operate. Immersed in an environment of excellence, people become excellent. As excellence becomes familiar, excellence becomes a habit. As excellence becomes a habit, excellence becomes an identity – yielding confidence and impacting and inspiring all aspects of life.
At Asheville Sun Soo, we have created an environment and culture that encourages our martial arts practitioners to stretch beyond the limits of their existing beliefs and to be their best selves in every moment. We cooperate with and encourage each other, push each other to work hard and do it even better than before, while lifting each other to new heights in the process.
Our friendly, welcoming community is nurturing and safe, enabling us all to strive to go for it with all that we have! While we’re practical about some of life’s limitations, our larger focus is all about all the ways we can succeed as opposed to the reasons we tell ourselves we can’t. We believe that everyone is special and remarkable in their own ways and that operating in an inspiring, rigorous and positive environment allows development to occur to its highest possibility.
We hold a martial arts practice as a means to develop as a whole person – mentally, spiritually and physically. At Asheville Sun Soo, we believe that everyone has the opportunity to be beautiful, powerful and intelligent – all at the same time; an excellent, exciting and inspiring combination!
Our Mission is to Make the Greatest Positive Difference for the Greatest Number of People
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We believe in equipping each practitioner to make a meaningful contribution inside and outside of the dojang. We believe in making our lives and the lives of those around us the best they can be. We believe in making a meaningful impact on ourselves, each other and the world – and our intention is to make this so!


Our Values Guide Your Practice
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At Asheville Sun Soo, our core values are at the heart of everything we do.
The five tenets of Traditional Tae Kwon Do:
- Courtesy
- Integrity
- Perseverance
- Self-Control
- Indomitable Spirit
As well as…
- Operating in a State of Excellence
- Being a Net Contributor
- Taking action from an Orientation of Personal Responsibility
Diversity: How We Help Each Other Grow
Our culture is diverse drawing on a wealth of life experiences and professional experience. Our adult students, as well as the parents of our school-age and preschool students represent a wide range of ages, abilities and professional fields such as:
- Medicine
- Law
- Academia
- Accounting
- Architecture
- Education
- Financial Services
- IT
- Creative Services
- Professional Services
- Building Contracting
- Therapeutic Services
- Engineering
- And More!
Extending Excellence into the Asheville Community
As an extension of our mission – “to make the greatest positive difference for the greatest number of people” – we practice our commitment to excellence in the greater Asheville community in a variety of ways; donating our time and energy performing demonstrations, offering classes, workshops and motivational engagements (speaking and customized trainings) for a variety of organizations, events and businesses in the area.
We also teach martial arts classes at multiple venues, including physical education (PE) classes and off-site after-school programs in the local school system, thereby supporting a large number of students and schools in the area, expanding our reach beyond the dojang. Additionally, Asheville Sun Soo regularly donates martial arts training to support fundraising efforts for worthy causes, as well as offering teen volunteers for many of the area’s non-profit organizations.

The Asheville Sun Soo community experiences continual growth, built on the foundation of the relationship between awareness, capability and contribution. Increased awareness develops increased capability, which ultimately supports increased contribution, all of which makes the world a better place.














